Every great business begins with vision.
Some founders are just getting started and spot a better way to serve their market. Others are complete innovators building transformative ideas with unicorn potential.. Either way, congratulations. You’re already 50% ahead of most.
Because vision is only half of the equation.
The other half is execution.
To bring a vision to life, you need three things: the right market, the right revenue model, and the right people in the right seats. And when you’re building a business, speed matters.
That’s where Blue Ocean Strategy gives founders an advantage.
It is best known as a framework for innovation. Instead of competing in crowded, saturated markets (“red oceans”), businesses create uncontested space (“blue oceans”) where competition becomes irrelevant.
At its core, it’s about identifying opportunities others aren’t fully exploiting yet and moving into that space with conviction.
Recently, we helped a 2x founder staff an entire team for a fraction of the cost.
His blue ocean strategy was simple but powerful: he knew that marketing, sales, and operations were the three levers that would move the needle in his business.
We agreed. So he staffed each of those functions with specialized talent from our global network. The right people, in the right roles, at the right time.
Is he winning today? Absolutely. He’s closing more deals, scaling faster, and protecting runwa— because his talent strategy is aligned with his vision.
So, how do you create your own Blue Ocean Strategy?
- Identify the market you want to compete in.
- Get clear on the strategy that will set you apart.
- Write the vision down.
- Staff it with key operational roles that accelerate execution.
The last step is what separates good ideas from great companies and how you create your own blue ocean advantage. Founders who build with vision and the right talent aren’t just competing, they’re already 10 steps ahead.
